Keller Williams: Training and Coaching

Training for All Stages of Your Career

Whether you are an agent brand new to real estate or a seasoned veteran Keller Williams has the best training and coaching available to take your business to the next level. 

Top agents across the globe have benefited by following the industry-changing systems, models, and tools developed by the leadership team at Keller Williams.

Below you will see a surface-level glance at the powerful courses and coaching available exclusively to Keller Williams agents.

See why Keller Williams has been described as a training and coaching company "cleverly" disguised as a real estate company.


Ignite is our training program for brand-new associates. The main goal is to provide a solid foundational platform to move new agents into production as quickly as possible. It focuses on implementing the right habits that are used by highly successful agents.

During this course, you will discover lead generation techniques, how to grow into deeper relationships with clients, and how to successfully close a transaction. Ignite is led by highly productive local agents, who are familiar with the latest training that accommodates the ebb and flow of your local market.

Foundational Skills Covered

Mindset: Success in real estate starts with a positive and passionate mindset. The goal is just not sales, but serving clients during one of the most important financial decisions in their lives.

Business Plan Development: A business plan is vital to the success of any business. You will learn how to evaluate the market, and your customer base and build a solid plan that your business will grow for years.

Negotiation Skills: Learn how to negotiate successfully, protect the interest of your clients, and close deals along the way.

Plus More!


BOLD (Business Objective: Life by Design) is an unforgettable, life-changing coaching experience that is exactly what the name implies: BOLD. The objective of a business is to support your life by design and since its inception in 2011, BOLD has been the go-to program for ambitious agents, new and seasoned. Leaders enroll in the program again and again, no matter the market. BOLD is their key to growing a sustainable, predictable business.

This 7-step program combines valuable, fundamental teachings with community support. Accountability practices accelerate agents’ growth in production. Held over the course of two months, four times per year, BOLD puts participants on the path to consistent achievement.

Whether you are looking to meet personal or professional goals, BOLD changes lives. After all, an agent’s business only grows to the extent that they do.

MAPS Coaching​

KW MAPS Coaching’s award-winning mastery program guides you to focus on solutions, gain awareness of your unique strengths and identify areas for development so that blind spots, gaps in skills or bad habits don’t get in the way of your success.

Developed from models established in Gary Keller’s national bestsellers The Millionaire Real Estate Agent, The ONE Thing, and SHIFT, Mastery Coaching teaches agents to think a million, earn a million, net a million, and receive a million.

It is designed for those willing and ready to take their career to the top of the real estate industry.

Mastery Coaching offers a personalized experience, elite privileges, exclusivity, and high accountability through weekly individual coaching sessions that will maximize your returns.

Looking for a one-on-one coach tailored to your specific business to take you to the next level? MAPS Coaching is designed to help you achieve your real estate goals and change your life and those around you in the process.